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PV 920: Solar Sales & Marketing - SOLD OUT 
Jun 4 2008, 9am-5pm


In this intensive workshop for both solar salespeople and sales management/owners, two PV industry veterans share their secrets for setting up a solid and effective sales team, then generating tons of leads for and with them.

The strategic insights you'll glean from this course will save and/or earn you thousands in avoided mistakes and increased sales. This class includes:

Marketing Overview
  • Understanding basic marketing and the solar market segments
  • Promotion strategies
  • Lead generation
  • Marketing tools
Setting up and running sales organizations
  • Staffing
  • Asset control
  • Termination & legal issues
  • Costs & sales commission rates
Sales Strategies:
  • Connecting with customers
  • Working the sales funnel from lead screening to presenting and closing
  • Customer relationship management



Location

Holiday Inn Capitol Plaza

300 J Street
Sacramento CA 95814

Instructors

Andy Black
Andy Black is a Solar Financial Analysis and Sales Consultant and owner of OnGrid Solar Energy Systems. He specializes in the financial payback of solar electricity systems. Andy is also an advisory board member of the NorCal Solar Energy Association and a board memb...
Tyson Grul
Tyson's career in solar began in the financial industry. After graduating Magna Cum Laude from U.C. Santa Barbara, Tyson spent nine years at the Pacific Stock Exchange specializing in equity options. He distinguished himself there as “market maker.” While trading, Tyson became increasingly interested in th...
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